While most of the attention given to Presidential Candidate Jeb Bush this week was towards the “stuff happens” gaffe, Bush also released a strong new political ad “Why I’m Running.” In his new ad, Bush focuses his optimism on the American people and their ability “to innovate, to create, to disrupt.” He uses the ad to try and connect with the republican base that have been frustrated with politics and the current state of the government. It’s a strategy that has been very successful for presidential candidates Donald Trump, Ben Carson, and Carly Fiorina, as they lead the republican polls over established politicians. “Think about incompetent and, in some cases I would say, corrupt Washington, DC is… and the net result is people do not believe their government works for them, but that doesn’t mean it can’t be the way it should be.”

He gives a call to action to his voters. “What we have to do is stop saying how angry we are about it and win the election so we can fix it,” Bush says in the ad. “The point is that leadership means you gotta be all in. It’s not about yapping, it’s not about talking. It’s about doing, it’s about creating strategies. It’s about rolling your sleeves up and working with people to improve the chance for people to rise up.” Highlighting his record as governor of Florida, Bush wants to be seen as the candidate that isn’t just talk, but will provide results for the American people.

His campaign hopes that this ad will provide the spark that reverses Jeb’s downward trend in the polls. Real Clear Politics has Bush polling in 5th place at 8% and Pew Research has him as low as 4% – in 6th place behind Trump, Carson, Fiorina, Marco Rubio, and Ted Cruz.

Will this be the moment helps turn his campaign around? Playing in both Iowa and New Hampshire, will Bush’s numbers improve in those states? Please engage with the ad below and let us know what you think! We also included a video recently released by Right to Rise, a Super PAC supporting Bush.

Play this video and ‘engage’ with it showing your sentiment towards either person and the words or message they are communicating.

Press the — (minus) sign for moments that you don’t agree with and + (plus) for those that you do. The middle button or ‘score’ is the net sentiment for the overall event.

Try It Out!

 

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