G2 Analytics

Political ad testing

Know how it lands before it airs.

Moment-to-moment ad testing for campaigns, committees and consultants. Live results in 48 hours.

Request a test See how it works
Live dial :30 spot · likely voters
LIKE DISLIKE Benchmark Attack line dips Closing message peaks
Illustration of a second-by-second reaction curve.

How it works

Three steps, about two days.

  1. 01

    Send us your spots.

    Rough cuts, finals, or competing versions. Tell us who you need to reach and what you want to learn.

  2. 02

    We field them with live voters.

    A live, likely-voter panel watches on our dial platform and presses LIKE or DISLIKE second by second as the spot plays.

  3. 03

    Open your live dashboard.

    Reaction curves, scorecards and overlay video, ready in about 48 hours.

What you get

Every second, accounted for.

  • Second-by-second reaction curves

    See exactly where a spot gains voters and where it loses them, down to the line and the frame.

  • Post-exposure survey scorecards

    Persuasion, recall and message measures after viewing, scored and comparable across spots.

  • Word-level reaction analysis

    Reaction tied to the script, so you know which words are doing the work and which ones aren’t.

  • Overlay videos

    Your ad with the reaction curve running on top. Easy to share with the client and the creative team.

  • Benchmarks from 13 years of testing

    Results measured against our baseline archive, so a score means something on day one.

  • A live results dashboard

    Open your results by link. No waiting on a PDF deck.

Why G2

Built for campaigns. Proven over cycles.

Years of testing
13
Spots scored
300+
Hour turnaround
48

  • 13 years of political ad testing

    We have tested spots through primaries, generals and everything in between.

  • A deep baseline archive

    Thousands of respondents and hundreds of spots give every new result real context.

  • Mobile-ready dial capture

    Works for live events and recorded ads, on whatever device voters already have.

  • Your data stays yours

    We operate and license the platform. Partners keep ownership of their own data.

Team

Who you’ll work with.

Calder Gage

Co-Founder

Calder has spent more than a decade helping campaigns find out what voters actually feel when an ad plays. He leads research design and client strategy at G2.

AJ Rehberg

Co-Founder

AJ builds and runs the G2 dial platform and fielding operation, and makes sure results land on time and hold up under scrutiny.

Offices

  • Detroit MI
  • Columbus OH
  • Washington DC

Contact

Put your spot in front of voters.

Tell us what you’re working on and we’ll get back to you within one business day.

Prefer email? Write to hello@g2analytics.co.